Good writing is the best way to get attention, attract more clients, grow your business, show people you’re an absolute expert at your work, and beat all competition.
I think that being a good writer and being able to communicate, borders on being a superpower.
There’s just one problem.
Most writing is awful. It’s boring. Stilted. Rambling...and puts you to sleep...
I've travelled a LOT in the last few years, and can confidently say that every country and every language has the same issue! 🌏
Why? There are plenty of reasons..... School has failed us. Writing isn’t speaking. And most people have never picked up on the tricks you can use to breathe life into whatever you’re writing.
But the ‘why’ doesn’t really matter. What matters is the ‘how’. Specifically…
How To Fix Bad Writing For Once And For All
In this series of blog posts, I’m going to give you the tips and tricks I use to write articles, video scripts, blog posts, tweets and much more. Best of all? We’re doing this in a non-boring way. 🥳
I don’t care about the subject of a sentence or an ‘intransitive verb’ or a ‘demonstrative pronoun’. We’re going to leave all that to the English teachers. 🤣
What we’re going to talk about is how to write words that sell.
Let’s get into it:
The Quickest Way To Get People To Read Your Stuff
The first step is always to seduce someone into reading whatever you wrote. 🌹
Consider that you could write the world’s best article or make the most compelling argument… and it wouldn’t matter if they clicked off before you got the point.
Imagine a newspaper. Lots of lines formatted very close together. Dense. You look at that page and your brain says: ‘Pfffffffff, no way are we going to have to wade through all that?’
Now look at the article you’re reading right now.
It looks a lot more digestible compared to a newspaper, doesn’t it? 🍴
That’s because I make it EASY for you to get into. Short paragraphs. Easy to understand sentences. No heavy jargon or endless run-on sentences.
Short Form Versus Long Form Content
So does that mean you should make everything easy? Chop it up like you would for a cat with no teeth? 😬
Nope.
But you do need to be mindful of how you format your writing.
Doesn’t matter if it’s video, audio, or text.
Any type of content you make needs to hook the reader and keep them reading the whole way through, without dropping off from lack of interest...
That’s just the start though. Much more is coming.
Speak soon,
Thomas
P.S. Want to know how I’d make sure your prospects would be glued to their screen, unable to stop consuming your content?
If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard-selling, no pressure.
Sound good? Then fill out this form: https://www.thresults.com/free-marketing-analysis
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