Always Be Fresh: The Secret to Unstoppable Marketing 🥭

“Heyyyyyy, what’s new with you!?” 🎤

Pretty common way to greet someone when you haven’t seen them for a while.

...we don’t ask:

“Hey, what’s old?”

or

“Hey, tell me what I already know”.

We ask what’s NEW. Because ‘NEW’ is exciting! And that’s exactly why we as business owners can never rest on our laurels.

Why Ad Fatigue Is The REAL Pandemic

Social media is awesome in a LOT of ways. Easy access to our target market, great potential to go viral, and it’s never been easier to get in front of the perfect prospect for our business.

But…

…Buuuuuuuuuuuuuuuuuuutt…

It's a big but...

…there are downsides.

We all know this --- attention span. The TikTok brain phenomenon is blending out kids' brains into mush in real-time. And not just kids! Most people are unable to watch movies, concentrate on work, or even watch a video that lasts more than 90 seconds...

I wish that didn’t affect us but it really does. All of our clients have reduced attention spans.

So how do we fix this?

Don’t worry, I won’t ask you to do any TikTok dancing. 🕺

There’s a better way.

How To Keep Your Prospect Intrigued

The solution to TikTok brain and shortened attention span is not to just turn all of your content and information into easily digestible cat food chunks of 60 seconds or less.

The solution is to offer your prospect a LOT of different content.

• Don’t give them 1 video. Give them 10.

• Don’t give them 1 article. Give them 100.

• Don’t give them 1 tweet. Give them 1000.

If a prospect is interested in your stuff they’ll do their research. But there has to be some sort of depth to it.

They’ll go through your materials. They’ll power through your content.

But it’s up to you to give them a whole £9 all-you-can-eat mega buffet of options. Not just 1 dish.

So if you’re running 1 ad now? It’s time to do at least 3 different ones.

If you have 1 video for them to see in your retargeting campaign? It’s time to do 5-10 other ones.

Now go out there and be fruitful. With your content, obviously. Or be fruitful in another way as well. It’s all good, I’m sure you’re a responsible adult. 🍍

Speak soon,

Thomas

P.S. If you want to know how I would fix the ad fatigue problem in your business, feel free to get in touch. Fill out the form HERE and one of my team members will be in touch to see if we’re a good match.